Business Basics

The mission and vision statements set the tone for not only your business plan, but also for your company. They define the path your company will follow and act as a guiding principle by which your company functions.

Your mission and vision statements tell us what you and your business are all about - what your company stands for, what you believe in, and what you intend to achieve. Be clear and concise and make it obvious what your company is attempting to do.

Is there a difference between a mission and vision statement? Yes, and the differences are:

Your VISION defines your long-term dream.

Your MISSION is what you intend to become or accomplish.